Primus Place Leicester

Primus Place Leicester Student Accommodation Investment Opportunity

Investment Summary


Primus Place, a brand-new investment opportunity in the lucrative market of postgraduate student property.


In prime position for postgraduate students, Primus Place is located on Jarrom Street, and will provide a convenient and safe environment for students.


The development is positioned just 160m from De Montfort University campus and 800m from the University of Leicester. For those studying medicine, Leicester Royal Infirmary is located 220m from the development, along with a range of other university teaching buildings and libraries.


Leicester city centre is also a short walk from the development, which offers students a range of shops, clubs and other useful amenities. The Old Town is also in close proximity, situated north of the University of Leicester, boosting demand even further.


Primus Place boasts 140 larger than average, high quality studio apartments specifically designed to meet the needs of the postgraduate student market.


Over recent years the student property market has matured into a mainstream global asset class in its own right, providing investors with a secure investment at minimal risk.


The demand characteristics exhibited by postgraduate and research students have evolved over recent years. Many, especially those from overseas, no longer wish to live in converted houses in multiple occupation and now require bespoke and secure accommodation which lies close to the educational hub and local amenities.


Postgraduate students want to live and study in an environment which will enhance and support their chances of successfully obtaining their degree, and will no longer settle for below-average living conditions and social standards. These students are therefore drawn to the well-located, purpose-built developments, like Primus Place.




Located in the East Midlands, Leicester is the tenth largest city in the UK and provides a cultural, diverse and commercial centre. The city is home to two world-renowned universities, University of Leicester and De Montfort University. 9,800 students in the city are postgraduates.


With the highest population in its region of people aged 19 and under, Leicester has a total student population of over 38,000, 13% of the overall city’s population.


The student housing market in Leicester has undergone large-scale changes over the past ten years due to a range of factors, including the continuous growth in student numbers and the greater focus on customer choice within a free market.


The student accommodation in Leicester directly owned by the universities has been significantly reduced over the past ten years, freeing up scarce university capital resources for direct educational and research provision. This means the demand for purpose-built accommodation keeps growing exponentially.


There have been a handful of student schemes in the city over the past decade in a bid to relieve pressure on the out-of-centre residential neighbourhoods. This has helped to house a small percentage of undergraduate students in the city, although accommodation for postgraduates and their needs have not been addressed, leaving an extreme under-supply in the market.


With 9,800 postgraduate students, who make up 25% of the overall Leicester student population, Primus Place will prove to be the perfect solution for students in the city expecting a higher standard of living. Both De Montfort University and University of Leicester have a long-standing reputation for innovation and excellence, in particular with regards to subjects such as law, business and medical research.


With the continuous rise of the two universities in Leicester and a growing amount of postgraduate and overseas students, the city has become a place of opportunity for developers and investors alike.


You will receive Full Title Deed Ownership of your unit! All the units at Primus Place are self-contained studio apartments. Once you have completed on the purchase and you have the legal title deed, you would be free to sell your unit on the open market at any time in the future.


The founding partners of Primus Property Group have over 100 years of combined experience in delivering large-scale developments in niche marketplaces. Primus Property Group understands the needs and demands of today’s student population, which has enabled them to tailor a development which will not only satisfy its tenants but also provide investors with a strong reliable investment which will generate returns now and in years to come.


Primus Place is due to complete in 2015, with students able to move in to the development ahead of the September intake in 2015.


Key Aspects


  • Apartment from £68,000

  • Assured net rental yields of 8% from completion

  • Exclusive new development in the heart of Leicester City Center

  • 160m from Du Mont Fort university

  • 600m from the Uni of Leicester

  • Fully furnished Self contained apartments

  • Hands off investment

  • Fully managed by market leading management company

  • Purpose built student accommodation

  • Suitalble for professional post graduates

  • Spacious studio apartments

  • Excellent location





For detailed information on this investment please contact us by filling out the form below or calling us +44 (0)203 432 5474 We can send you:


  • Full Brochure,

  • Availability, Price List, Floor Plans.

  • Details on the Assured Rental.

  • If you wish to reserve online please request the reservation form.

  • Please ask us any questions that you have.


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